Google Maps is considered one of the best platforms that is created by Google. Apart from searching streets and routes, this fantastic tool is also used by people to collect information about businesses, contact details, and more. Thus, every business should optimize its ad campaigns according to it. With Google Maps ads, you can improve brand awareness and physical footfall. In case you are looking for more details about Google Maps and related aspects, check out this complete guide.
Understanding Google Maps Ads
Google is a leading search engine. It is used by businesses to promote their services and products. For online promotions, Google offers an excellent platform called Google Maps. This is mainly used to increase brand awareness about the physical store and offerings.
For instance, if you are a business that sells kids’ clothes, toys, and other accessories, you must focus on local SEO services in India to boost your presence in local searches. Additionally, you will be featured on the top of the Google Maps ads when someone searches for stuff similar to yours online. The best thing about it is that you can also set your goals on it.
When you are looking for effective methods to make online visibility better, you can keep ads on Google Maps at the top of the list. Please keep in mind that Google Maps is an app that is widely used on iOS, Android, and other devices. This means you have greater chances to increase brand visibility and gain associated benefits.
How does it work?
Do you know about pay-per-click or PPC? If yes, then you will not find any issues while running ads on Google Maps because they are almost the same. For instance, these ads generally show up on the top of the page and on the right side. Through these ads, businesses usually improve their brand awareness and drive more physical footfall. Thus, you will need the right SEO partner to take full advantage of it.
Speaking about the ways Google Maps ads work, they have different formats. Some of them have been listed here:
- Promoted pins: While users are browsing through the Google map by area, your outlet or store will be showcased as a ‘promoted pin’ which is square. If they click on that pin, the sponsored ad will open.
- Promoted pins with routes: These pins are used by businesses if the targeted audience is using this tool for navigation. Sponsored lists will appear with the route, shoving them to pause a bit before reaching the final place.
- Sponsored results: As per Value4Brand reviews, whenever users look for specific destinations, they will get to see some sponsored ads on the top and on the right side. This is quite similar to PPC ads.
How to set up Google Maps Advertising?
Starting Google Maps ads is not a difficult task once you know how to do it. Here are the steps to set up Google Maps Ads:
- Create and update your GMB profile: If you do not have a Google My Business profile, you are definitely missing out on something big. With a registered or indexed business, you can directly search and use this tool. On the GMB, make sure you have updated contact info, business hours, business details, website link, etc.
- New location asset: After having a GMB and running a website, just link it with the location asset feature of the Google Ads account. In case new assets are needed, simply open the ‘location assets’ on your dashboard. After this, clock on the blue-colored “+” (plus) sign to make new assets. After this, confirm and continue to complete the process.
- New campaign for Google ads: Now, create new ad campaigns targeting your local customers. You can use search campaigns or performance max as a hyperlocal advertiser. Yes, you can also have smart campaigns for automated setups. While doing so, make sure you select your objective. Now, upload relevant keywords to create and set up your ad campaign.
- Check location asset to modify it: After establishing and running the ad, the game is not over. As per the providers of local SEO services in India, you must track and monitor your assets dashboard constantly to see how your assets are performing. This data can also be utilized to make your campaigns better to drive better outcomes.
What are the advantages of Google Maps Ads?
You will be amazed to know that more than 10 billion downloads are there for Google Maps. When it comes to monthly uses, around 1 billion users are there. These numbers are enough to try Google Maps Ads. Here are some benefits associated with this exceptional Google tool:
- Improve your brand’s visibility: Reaching a specific customer base needs strategic planning. To connect with local customers, Google Maps advertising is the finest way without investing in billboard ads. Through these, you can make the search performance of the business better, and increase at-store inquiries, and the number of clicks.
- Increase footfalls at the store: Buyers not only use Google to shop things but they also use it to explore nearby businesses. By placing ads on Google Maps, you can reach more audiences and increase the chances of more physical visits to your store.
- Build and win trust: Every ad on Google Maps will need to pass the in-depth screening process. This means only a legitimate business can run a Google Maps ad. This will make your business a trustworthy option among all.
- Bring your customers to your store directly: When PPC ads are there, your customers go to the website first. After this, they may or may not navigate to your store. With Google Maps advertising, your customers will see your store’s route first. This can help you drive more customers to your store.
The Bottom Line
Once you place the Google Maps ads, you will need to measure your success and progression constantly. For this, you should count the total trips completed by your users. Besides, real-time traffic and search-along-route queries should also be tracked. In case you find it difficult, you can simply connect with Value4Brand, the top provider of local SEO services in India.
